Vision, Strategy, Innovation in Apple Company
نویسندگان
چکیده
منابع مشابه
Not Invented Here? Innovation in Company Towns
We examine variation in the concentration of inventive activity across 72 of North America’s most highly innovative locations. In 12 of these areas, innovation is particularly concentrated in a single, large firm; we refer to such locations as “company towns.” We find that inventors employed by large firms in these locations tend to draw disproportionately from their firm’s own prior inventions...
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Kuxun is an online travel search company in China. This paper describes the transition and innovation of the company’s marketing strategy, from comprehensive information search to online travel search. It shows how Kuxun has successfully achieved strategic market transition from “all-round” to “specialized” through efficient market segmenting, targeting, and positioning (STP). The case also ill...
متن کاملOpen Innovation and Strategy
and the Alfred P. Sloan Foundation. Appleyard received support from the National Science Foundation under Grant No. 0438736. Jon Perr and Patrick Sullivan ably assisted with the interviews of Open Source Software leaders. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the above funding so...
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Sustaining innovation in a fast growing software development company is difficult. As organisations grow, peoples’ focus often changes from the big picture of the product being developed to the specific role they fill. This paper presents two complementary approaches that were successfully used to support continued developer-driven innovation in a rapidly growing Australian agile software devel...
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ژورنال
عنوان ژورنال: Zeszyty Naukowe Uniwersytetu Szczecińskiego Finanse Rynki Finansowe Ubezpieczenia
سال: 2016
ISSN: 2450-7741,2300-4460
DOI: 10.18276/frfu.2016.5.83/2-03